William Hill Sports Review

About William Hill

As of the time of this review being written, it was a time of rapid change at William Hill Australia, which has had a slightly up-and-down history in this country. Indeed, despite dating back to 1934 - when it was founded by the English bookmaker William Hill, at a time when gambling wasn't even legal in Britain - the William Hill brand has only had a presence in Australia since 2015. 


Now, in the wake of the announcement in early 2018 that William Hill Australia has been sold to CrownBet, it seems that this legendary bookmaker could already be on its way out of our country. But even amid such turbulence, William Hill has made a very positive impression on many Australians in its short time on these shores. 

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Horse Racing on William Hill

William Hill is as good as any other Australian gambling site for horse racing betting, not least on account of the vast range of locations among the races on which you can take a punt, encompassing venues in Australia, New Zealand, the UK, Ireland, South Africa and even Hong Kong and France. Well, it is an internationally-focused bookmaker, after all.


Equally crucial, though, is the assortment of types of bet that you can choose from here. You could try your luck with a win/place bet, or perhaps a Quinella, Trifecta or Exacta - and to these are added First 4, Multi and 'Super Exotic' markets. It's a pleasure to peruse the William Hill site for the latest fixed odds, best fluc odds and Top Tote opportunities, also thanks in part to the slick betting interface. Decked out in the white and shades of blue that are William Hill's corporate colours, the site isn't the most visually impressive you'll have ever seen, but is definitely a delight to use.  

Bottom Line

We may not be seeing the William Hill branding for much longer in Australia, but given that the original version of the site was launched in 2003, we reckon it might enjoy yet another new lease of life under its latest CrownBet ownership. There are certainly a lot of strengths worth noting already, including an intuitive betting interface, a broad range of events on which to gamble and many different types of bet from which to choose. 


Sign up for a William Hill Australia account today, and you'll be well-placed to see how this excellent site continues to evolve in the years ahead. 



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