SportChamps was established in late 2017, with the aim of giving Australian punters something very different to the average horse racing betting experience. Instead of asking bettors to gamble the traditional way by forking out money for every bet, SportChamps works on the basis of tournament betting. This format involves members paying an entry fee to gain admittance to a competition requiring them to spend virtual cash to make multiple bets. The person who is most successful across those bets wins the tournament.
One source of reassurance as to SportChamps’ trustworthiness should come in the shape of the person behind it – Alan Eskander, who has already established a strong reputation in the Australian sports betting sector, having previously helmed Betstar prior to its sale to Ladbrokes in 2014.
As we mentioned above, SportChamps doesn’t exactly work like your average bookmaker, so when you register and sign in for the first time, you won’t see the traditional list of betting opportunities for races at Australian and overseas venues. Instead, you will be greeted with a choice of public tournaments to enter in line with the site’s defining format, although it should be emphasised that even the ‘racing’ category includes a lot of competitions that combine horse racing with dog racing.
This therefore isn’t really a place for horse racing purists, although if you’re after a form of betting that allows you to compete directly with other members of the public or your mates and exchange plenty of witty banter along the way, SportChamps could be an excellent choice of site. Remember that if none of the public tournaments catches your eye, you’ve always got the option of creating a private tournament, for which you define the rules and decide exactly how joins.
SportChamps does mirror traditional sports betting sites in at least one sense, though: the fact that you can download an app for accessing it on mobile, or for that matter, simply visit the optimised version of the site directly through your smartphone or tablet’s web browser.
Given the slightly stale and predictable approaches to horse racing betting taken even by many new online gambling portals, it’s nice to see there are still a few sites out there – such as SportChamps – that are seriously trying to innovate and explore new and thrilling avenues. The tournament betting format does have the downside, however, of making SportChamps more-or-less irrelevant to those simply wanting a conventional betting offering with a rich range of both Australian and international races on which to try their luck.
Become a SportChamps member today, and you’ll realise what we mean when we say this is hardly ‘just another’ place to bet on horse racing online.