It would be easy to dismiss Ladbrokes as a foreign interloper on the Australian sports betting scene; after all, it is an essentially British company, with origins traceable way back to 1886, when Messrs. Schwind and Pennington served as commission agents for horses trained at Ladbroke Hall in Warwickshire, England.
Ladbrokes subsequently went on to become a household-name bookmaker in the UK. However, the brand only finally achieved a presence in our own sports betting industry with its acquisition of Bookmaker.com.au in 2013. In its defence, though, Ladbrokes has now established an entire arm of its business on these shores in the form of Ladbrokes Digital Australia Pty Ltd, which employs Australian staff in Australian offices and is licensed and regulated by the Northern Territory Government.
Ladbrokes offers precisely the rich range of opportunities to bet on horses that you might have expected of such a long-lived and internationally-oriented bookmaker. You certainly can't complain about the assortment of horse racing events outside Australia that are represented on the site - whether you want to have a flutter on races at Delaware Park, Albuquerque, Fairmount Park, Lingfield or Penn National, it's all possible.
But if you'd like to focus your gambling on slightly more familiar terrain, that's OK, because Ladbrokes also serves up a lot of chances to bet on races in Australia and New Zealand, encompassing venues like Bendigo, Coffs Harbour, Ladbrokes Alice Springs, the Sunshine Coast and many more.
Indeed, featured horse racing events on the site range from the King George VI and Queen Elizabeth Stakes at Ascot in the UK, right through to the Prix de l'Arc de Triomphe at Longchamp, France and the Melbourne Cup. Plus, it's always well worth checking the promotions section for the latest racing specials and enhanced odds.
Despite not having been active in our country until relatively recently, Ladbrokes deserves to be seen as much more authentically Australian than its long English history might suggest. Not only does it have offices in Sydney, Melbourne and Brisbane, but it also offers a genuinely well-rounded horse racing betting experience, including a lot more opportunities to take a punt on Australian and New Zealand events than you might have expected - although the international offerings are predictably in-depth, too.
Take a closer look at Ladbrokes' Australian site today, and we reckon you could be pleasantly surprised by what you find.