What to Look for When Choosing a Horse Racing Betting Site


There’s no question that betting remains central to the appeal of horse racing, and indeed, its image around the world. Major events like the Kentucky Derby, Cheltenham Festival and Prix de l’Arc de Triomphe continue to attract heavy numbers of punters who fancy their chances of correctly predicting the winner of the latest eagerly-anticipated race.

Below are some of the characteristics that you should seek in an online horse racing betting portal.

How to Choose a Good Horse Betting Site


Of course, reputation isn’t absolutely everything when it comes to choosing between online horse racing sites – it can only tell you about the site’s past accomplishments rather than necessarily what it could offer to you in the future, and there are always ‘unsung gems’ popping up among the better-known bookies out there.

However, reputability is still really important in an online horse betting portal, given that it is – after all – your money that is being chanced every time you bet.

You could, therefore, start simply by registering with the sites that you’ve heard of... or if you want to be a bit more scientific about it, you could peruse comprehensive reviews of horse racing betting sites. 


It’s easy for a horse racing site to claim that it is ‘secure’, but what does that mean in practice?

The good news is that you don’t need to depend on what a site claims. If you are using the Chrome browser, for instance, and look in the address bar, you should see the ‘Secure’ text and padlock symbol indicating that your sensitive information, such as your credit card number and password, will be kept private on the site in question.

Also take a look at the given site’s Privacy Policy – you should find a link to it towards the bottom of the homepage – to determine exactly what it does with your personal data. There may also be a dedicated ‘Security’ section of the site, where it is explained in easy-to-understand terms how your private information will be kept safe. Secure Sockets Layer (SSL) encryption should certainly be mentioned.

Customer Service

Whether you are an experienced or newcomer horse racing bettor, the horse racing sportsbook that you choose should give you a high level of customer support to make your entire experience on the site more enjoyable and less stressful.

Different horse betting sites offer slightly different forms of customer support, but you should generally expect at least several of the following:

  • Email or online contact form support

  • Live chat

  • Telephone number

  • Frequently Asked Questions (FAQs) section

You should also check what hours the given site actually provides customer support – is it genuine 24/7 support, or is it 24/5, or something much more restricted?

Types of Bets Offered

Different horse racing sites do offer different types of bets, and they can be rather more complicated than we have the space to detail here. Here are some of the main types to look for.

  • ‘To win’ bets: if you are inexperienced at betting and want to keep things simple at first, you might initially place only ‘to win’ bets – these being wagers on which horse you consider most likely to win a given race. It really is that straightforward.

  • ‘Each way’ bets: You might be interested in placing an ‘each way’ bet at a given race, which consists of two parts – the ‘win’ and the ‘place’. The ‘win’ part of the bet is on your selection to emerge victorious in the event, whereas the ‘place’ part is on your selection to finish either first or in one of the number of places – 2nd, 3rd, 4th and so on.

  • Combined bets: A combined bet – which is a bet that any of up to four horses will win – may also tempt you, given that you’ll win something if any of your selected horses triumph. It’s a great option when you want to spread your risk, presenting the opportunity to back some obvious favourites and a few lesser-fancied horses simultaneously.



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